"The weather is so lovely. Even if it does rain, it is not a cold, dank, depressing rain. It is a rain that has hope with the sun rays coming through the clouds...." Kimberly T., London, England Read more
The Official Tourism Marketing Agency of the State of Florida The Private/Public Partnership Designed to Promote Tourism to Florida
VISIT FLORIDA is the state's official source for travel planning for the Sunshine State. It is not a government agency, but the operating company of the Florida Commission on Tourism, which is a private/public partnership, made up of top state government officials and representatives of the Florida tourism industry.
Created by the Florida legislature in 1996, VISIT FLORIDA receives part of its funding from the public sector, in the form of a 15.75% share of the state's $2.05 per day Rental Car Surcharge. Much more of its funding comes from the private sector as direct investment from tourism industry Partners, strategic alliances, cooperative advertising, and media equivalency from promotions.
VISIT FLORIDA markets to consumers, both in the U.S. and abroad, works with the world's major travel journalists, represents the state at domestic and international travel trade shows and promotes the state to travel agents and tour operators all over the world. VISIT FLORIDA has many programs to help the state's many tourism businesses and destinations market themselves more effectively and affordably.
VISIT FLORIDA's research department compiles the state's official air and non-air visitor estimates, tracks tourism trends and conducts surveys on the effectiveness of advertising and marketing efforts.
VISIT FLORIDA maintains domestic offices in Tallahassee, New York and Chicago and has international offices in Germany, London, Paris, Montreal, Toronto and a dedicated office in Miami serving Latin America.
VISIT FLORIDA also operates the states five Official Florida Welcome Centers at I-10 near Pensacola, U.S. 231, I-75, I-95, and the Florida Capitol in Tallahassee.
To order an Official Florida Vacation Guide and other planning materials, please click here. If you have specific questions regarding your Florida vacation, contact Jack Forsythe.
If you are a journalist seeking more media information contact: VISIT FLORIDA
Dia Kuykendall
Director of Communications
Phone: (850) 205-3863
Email: dia@VISITFLORIDA.org
VISIT FLORIDA® is a registered trademark of the Florida Tourism Industry Marketing Corporation.
