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Few places have a serious claim on being the ultimate holiday destination. The criteria start with the obvious things – sunshine, exceptional beaches, fantastic shopping and world class attractions that set the standard when it comes to innovation.

But that’s not all. A tropical climate, sophisticated hotels, exotic hideaways, friendly people, fabulous cuisine and the chance to indulge your every fantasy, whether you want some of the world’s best fishing and diving or the extravagance of a luxury spa resort.

Florida has all of these things, from its magical amusement parks to its miles of pristine sands, from its vibrant cities to its sprawling national parks. In the Sunshine State, you can always find the landscape that suits you.

First time visitors should prepare themselves for an irresistible charm offensive, whether riding the latest attraction at Disney World or sipping a cocktail on a panoramic sunset cruise. For those that are returning, there’s always something new to discover – a relaxing coastal town or a spectacular expanse of the Everglades.

Whether you want to work on your suntan, experience state-of-the-art thrills or head out into a natural wonderland, Florida really does have the perfect escape for you.